1-800-Radiator
1-800-Radiator helps franchisees find and set up the
warehouse. Each new franchisee has his or her own personal
Startup Coordinator who will work closely with them on all
aspects of getting started. 1-800-Radiator is famous for its
"hand-holding" during training, startup, and forever after.
1-800-Radiator will never have thousands of franchise
locations. It will have a select few, and the company is
dedicated to a long and happy relationship with its
franchisees.
You don't
have to know anything about radiators or, for that matter,
about cars. The ideal 1-800-Radiator franchisee is a person
with an outgoing personality, who is not afraid of hard
work, and who wants to succeed. We provide all the training
and leadership necessary for your success.
A Winning Business Strategy
In just 13 years, 1-800-Radiator has grown from a small $3
million company to one with over $70 million in revenue
today. The company has outperformed rivals by designing
state-of-the-art computer systems to handle marketing,
warehousing and purchasing. These systems have allowed
1-800-Radiator to efficiently outmaneuver local mom-and-pop
competitors who are still stuck using paper catalogs.
1-800-Radiator has also stood up to the larger, multi-unit
competitors by using its systems to fine tune direct
mailings, phone blitzes and sales promotions to gain market
share. By being the radiator leader in Internet marketing,
1-800-Radiator has taken market share from parts store
chains such as Autozone, Pep Boys and Carquest.
The Right Concept for Today's Market
The 1-800-Radiator franchisee has approximately 1,000
automotive type businesses as its primary customers,
including parts stores, gas stations, repair shops, body
shops, new and used car dealers, junk yards, and radiator
repair shops. The franchisee uses 1-800-Radiator's systems
and promotional materials to mass market to these customers.
One of the advantages 1-800-Radiator has over its
competition is the breadth and quality of its inventory.
Because 1-800-radiator sources from all the major
manufacturers, it almost always has exactly the right part
in stock. The 1-800-Radiator computer system has a
proprietary "stocking mechanism" in its software which helps
fine tune each and every market to have a unique inventory
mix.
1-800-Radiator has also designed a "Customer Relationship
Management" (CRM) feature into its computer system to make
marketing easy for its franchisee. The CRM automatically
tracks every phone call, every mailing, every visit, every
comment, and every sale made by each of the 1,000 customers
in the territory. This data is constantly being collected
in order to give the franchisee direction on where to go
next with marketing efforts.
This Franchise requires a cash
investment of: $60k
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