IMX
Pilates Franchise Information:
ENTREPRENEURS IN FITNESS
The IM=X® Pilates Studio franchise is a turnkey
business. Whether you are an investor, business owner,
fitness enthusiast, or personal trainer you can own one
or several successful IM=X Pilates Studios! Our goal is
for you to capitalize on the success of our innovative
pilates programs and equipment!
"IM=X Pilates has been training Pilates instructors for
8 years and now offers studio franchises...Pilates [is]
now one of the fastest growing fitness trends in the
nation..."
-- Entrepreneur Magazine, 2005 Hot List
What is IM=X (pronounced IMX)?
IM=X stands for Integrated Movement Xercize. It's an
elite fitness program that marries the muscle toning and
lengthening benefits of pilates with elements of
strength and cardio training to increase flexibility,
endurance and muscle tone, while strengthening the spine
and abdominal core.
How does IM=X differ from Pilates?
IM=X is a cross-conditioning system that includes
pilates moves but adds resistance training and
plyometric jumps for a more athletically oriented
workout. IM=X pilates programs can be targeted to
specific populations (i.e. athletes, seniors, back pain,
pregnancy...); or tailored for a specific focus (i.e.
Lower Body Workout, Interval Training Workout, Stretch
Workout, Basics, Upper Body Workout and more...) The
variation within IM=X makes it possible to address
everyone from the "couch potato" to the professional
athlete. IM=X certifications and programs update the
original pilates (developed 70 years ago) to reflect the
changes in exercise science. For this reason, IM=X has
been described as "next evolution of Pilates."

Become an IM=X Pilates Studio owner and receive...
MARKETING
We give you the tools to reach your customers. As an
IM=X Pilates marketing partner you gain access to the
powerful images and ad campaigns that support our brand
name (graphics, press, printing, signage, etc). The IM=X
DVD Series has been sold to thousands of customers
across the U.S. and its benefits have been featured in
publications such as Self, Shape, Mademoiselle,
Physical, Fitness, Fit, Dance magazines The New York
Times and more...
".IM=X -- a muscle toning and flexibility program leads
exercisers through a series of toning and stretching
moves on a sturdier version of the pilates reformer ..."
--Fitness Magazine
"These moves are designed not only to tone and elongate
your muscles, but also to improve your posture and help
your back. So try them and start reaping the benefits"
--Fit Magazine
"Think: Group Pilates class .on a Reformer-type machine
that uses pulleys and springs for resistance ...my run
seemed a little boring in comparison."
--Shape Magazine

BUSINESS
Benefit from our proven exercise programs and business
methods. Become your own boss! Our business model,
software programs, sales and business training prepare
you to develop, manage and operate your own studio,
studio chain or region! Master Franchise and Area
Development opportunities available.
CERTIFICATION
Your staff will learn a variety of programs in our
certification courses (i.e. low back, yoga,
pre/postnatal, lower body, cardio, interval) - over 40
workouts! Every year we will certify your staff onsite
in new programs that have been proven! Our certification
courses (i.e. the Basic, Advanced, SUPER Advanced, Yoga,
Heart Rate Training and Spinal Xercize programs) - a
value of over $20k per year. As a franchise you benefit
from our commitment to making your instructors the best
in the industry!
EQUIPMENT
Offer your customers an elite workout on the strongest
pilates machine -- the Xercizer. Our patented Xercizer
is built for all body types, from the professional
football player to the petite dancer.
"Leaving the corporate world to open your own business
is a daunting task. After fourteen years as a financial
professional and management consultant, I wanted to make
that change. All the elements that make a solid
investment are part of the IM=X Pilates Studio
opportunity - a proven business model, operational
know-how, market positioning, industry expertise, etc. I
knew the time was right. After evaluating IM=X Pilates
against other options, the decision to go with IM=X was
easy to make."
Steven J. Smith, Owner
IM=X Pilates Studio, San Ramon, CA
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