Barberitos Names Bruce Holzman VP of Franchise Sales
A former franchise professional for some of the nationâ€™s top emerging chains, Bruce Holzman has joined Barberitos Southwestern Grille & Cantina as vice president of franchise sales.
A 20-year veteran of the restaurant industry, Holzman is lending his expertise to drive the same kind of growth for Barberitos that he did for restaurant chains like Salsaritaâ€™s Fresh Cantina, Dairy Queen, and Huddle House.
Prior to joining Barberitos, Holzman sold close to 300 Salsaritaâ€™s franchises in less than 20 months turning the start-up Fresh-Mex chain into a prominent regional brand.
He had similar success at Dairy queen where he developed and sold more than 130 new DQ Grill & Chill, Orange Julius and Karmelkorn franchises in the Southeast generating an annual royalty stream of $2.7 million.
Holzman also served as a consultant for smaller franchise operations such as Desert Moon, Juiceblendz, Friendlyâ€™s Ice Cream, and Jittery Joeâ€™s Coffee.
Holzmanâ€™s growth strategy for the 20-unit concept involves targeting a certain breed of franchisees and positioning Barberitos as a manageable, franchisee friendly operation. â€śBarberitos does things differently than other franchisesâ€ť, says Holzman. â€śIn an industry where site only franchises are the norm, we offer protected areas. Most franchises do not provide numbers; we have a complete section in our disclosure documents dedicated to performance information. And most importantly, our founder and CEO is a franchisee so every decision we make corporately affects him personally. No ivory tower thinking here!â€ť Holzman states emphatically.
Downing Barber, the chainâ€™s founder adds, â€śour ideal franchisee is a business person who wants to leave the corporate world to gain more control, independence and flexibility over his or her life. We want them to have business experience, yet be able to train them the Barberitos way without having to break any pre-existing bad habits.â€ť
Barberitos offers the full line of support and services one expects from a top tier franchise and does not have the same limitations some other brands have, such as encroachment and territory issues.
â€śThis is a big deal because many of the larger franchises are either running out of room to grow, or encroaching on existing units,” Holzman said.
For more information on Barberitos, you can visit their Website here.