DESCRIPTION
As a leading hotel franchisor, Choice Hotels
International has more than 60 years experience in
developing brands and services that optimize hotel
performance. Our single focus is on enhancing the return on
investment for our owners and growing our brands
strategically.
We have over 5,000 properties open or under development
in 44 nations and spend more than $50 million annually to
market our brand names to travelers in local, regional,
national, and international markets. Our diversified
portfolio of brands includes Comfort Inn, Comfort
Suites, Quality, Sleep Inn, Clarion, Mainstay Suites, Econo
Lodge, Rodeway Inn, and our boutique brand extension,
Clarion Collection.
BACKGROUND
Established: 60 years experience
Franchised Units: Over 5,000
Choice Hotels International (NYSE:CHH) is one of the largest
hotel franchise companies in the world with over 5,000
hotels, inns, all-suite hotels and resorts open and under
development in 48 countries and territories under the
Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion,
MainStay Suites, Cambria Suites, Suburban Extended Stay,
Econo Lodge and Rodeway Inn brand names. The company built
its foundation on the venerable Quality Inn chain, a pioneer
in providing consistent quality and service in mid-priced
lodging. Choice began its rapid expansion in 1981 with the
introduction of segmentation to the hotel industry through
the development and launch of Comfort Inn brand. This
first-ever franchised "luxury-budget" limited service hotel
is now one of the fastest growing brands in the lodging
industry. With the subsequent acquisition of Clarion Hotels,
Rodeway Inn and Econo Lodge and the development of two more
innovative hotel concepts, Sleep Inn and MainStay Suites,
Choice today represents a full spectrum of lodging products,
from economy to upscale. Industry "firsts" by Choice include
mid-priced, all-suite hotels; mandatory system-wide
non-smoking rooms; rooms specially designed for senior
travelers; real-time bookings via the Internet; and
franchised mid-market lodging.
Choice Hotels is one of the world's largest and most
recognized hotel brands with 98% brand awareness according
to 2006 Milward Brown Study. This hotel franchise offers
developers strong return on investment.
Excellent value, friendly service and assurance of pleasant
accommodations at a reasonable price. Comfort now offers
guests free continental breakfast, 24 hour coffee and high
speed Internet access. Some locations also offer the Comfort
Advantage Room, an office with all the comforts of home.
Mastering The Road
Comfort Inn is one of 10 brands of Choice Hotels. Worldwide,
there are almost 5,300 Choice hotels open and under
development in 46 countries totaling almost 400,000 rooms.
We have a long, solid history in hospitality and franchise
development that helps us better understand what it takes
and how to get there. We have developed an exceptional set
of resources, operational systems and marketing programs
help you create and maintain the best hotel for your unique
needs. That helps you reach all your goals.
Most importantly, we believe that success comes from working
together...every step of the way.
New Hotel Opening Support
The fastest route to success depends on getting the best
possible start. This is where you will truly appreciate our
attention to process and detail. This is where our over
60-years experience in creating the procedures and products
that facilitate hotel development really makes a difference.
We provide what you need to start-up efficiently and
effectively. A New Hotel Opening specialist will visit you
to provide step-by-step techniques to achieve successful
sales and marketing, to assist you with your initial sales
and marketing activities, and help you achieve fair market
share as quickly as possible.
 Start-Up Training
We offer Total Lodging by Choice (TLC), an orientations
program preparing you to enter the Choice system. You will
receive the knowledge and skills you need to open and
operate your hotel, develop an effective marketing program,
and how to fully utilize all of Choice's resources for your
benefit.
Pre-Opening Operations Training
This educates all your staff on basic front office/guest
services operations, basic maintenance operations, basic
housekeeping operations, Choice Central Reservations System
functionality, and Choice programs, such as 100%
Satisfaction Guarantee.
Grand Opening Support
Your Brand Performance Consultant (BPC) and Sales Support
Director (SSD) will provide you with assistance in preparing
your hotel's grand opening, including press releases and
ideas for making your event memorable and successful.
Brand Recognition
Traffic starts with brands that are recognized and
respected. Choice Hotels has got it.
National Advertising
Your property benefits from a strong, consistent marketing
program that reinforces a strong brand image and drives
traffic to your door.
Focused on the Future - Building from Strength
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Franchise, please fill out the form below.
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